Uber Eats and Estée Lauder Companies have reached a new beauty partnership. beauty consumers will soon be able to enjoy the delivery of their favorite skin care products and scented candles.
Expanding Beauty Delivery Services
First, consumers will be able to select products from more than 60 destinations in 20 cities across the United States through the Uber Eats and Postmates apps, and shop at Jo Malone London and Origins in the same way as ordering food.
According to “Fashion Business” reports, couriers will then pick up the goods on this app and deliver them to your door, at a cost similar to ordering food.
This cooperation provides Lauder Dynasty with new opportunities to benefit from Uber’s express delivery business. Uber’s express delivery business generated US$4.8 billion in revenue in 2020, a year-on-year increase of 152%.
Julie Kim, head of Uber’s global membership business, said: “The past year has accelerated the development of the concept of “getting anything” in (Uber’s) business.”
“It’s not just food. As consumer behavior changes, expectations for on-demand services are constantly changing, and consumer expectations are also growing.
“It’s natural that a partnership like Estée Lauder is the first in the Uber Eats app.”
Beauty Delivery Trends Across the Globe
On the other hand, British beauty brands contacted consumers through the British express service provider Deliveroo during the lockdown.
Beauty and health retailer Holland & Barrett was one of the first companies to hire delivery team drivers, followed by the drugstore chain Lloyds, which partnered with Deliveroo to provide consumers with Medical and cosmetic essentials.
This drug. Store, Trip, John Frieda and Benefit Cosmetics soon began to provide a new convenience service.
At the same time, Lush took its own action to provide local delivery services to customers in London from the Oxford Street store. Customers promised that if they order before 2 pm, they will receive their beauty products on the next working day.